Social media guidelines

• Guidelines should be a natural extension of existing business guidelines and should follow the rules already in place
• Respect copyright, fair use and financial disclosure laws
• Protect your privacy and the privacy of your colleagues and clients
• Don’t disclose confidential or proprietary information
• If you are making a statement as an industry or company expert, indicate clearly who you are, why you are relevant, and your role at the company.
• When you make your statement, indicate that the postings are your own and not necessarily representative of the company’s offering, position, opinions or strategies
• Don’t cite or reference clients, partners or suppliers without their approval. Link back to the source whenever possible
• Respect your audience and your company
• Make a record of where and when you have posted. Whatever you publish will last a long time on the Internet and you might want to revise your position at some point in the future.
• Don’t be antagonistic unless that is your job
• Be the first to correct your mistakes and indicate when you alter a post or admit that you stand corrected
• Research who else is publishing on the topic and cite them. Link back to the source whenever possible