What does social media success look like?

• We learned details about customers that added to their purchasing profile and tendencies charts
• We told our brand story and it was shared with others
• Our brand has the confidence to allow for a self-supported online community that allows for innovation and reduces help desk costs
• We learn through use of technology and are not caught off-guard by customers and competitors
• We create brand champions with a handful of customers as they talk back and we listen, respond and act