The Social Media Plan

• Define success criteria and how it will be measured
• Identify your ideal audience(s)
• Define and implement social media guidelines
• Research what social media currently says about your industry and company
• Build a project plan and timeline, including review schedule for metrics
• Review what technologies and tools should be considered
• Establish a budget (time and money)
• Document performance criteria and responsibility as part of job description
• If you want to invite employees to participate, create an editorial calendar making it easier for people to budget time and participate
• See if your social community wants face time. Some people enjoy the ease of communicating remotely, never developing the relationship. Others, however, can be developed into die-hard brand advocates if you take time to meet them in person.